My Next Dress
Women's Luxury Fashion Rental
May-July 2018
My Next Dress offers women a selection of luxury apparel and accessories rental for 5% of the retail price at an agreed period of time. These items are fully catered from custom temporary resizing, to selection fitting, delivery and dry cleaning. Highly utilized in weddings, photoshoots, high-end events and similar occasions.
SOCIAL MEDIA PRINT MAGENTO WEB RE-DESIGN PARTNERSHIPS
GOAL
To form the brand's identity and enhance digital assets such as website design and social media content.
MARKETING STRATEGY
The case study with Marketing Strategy was required on the screening stage of the interview which asked us to identify the target market and build a marketing strategy around it. Out of a thousand applicants, this work stood out the most.
The creation process of my case study started as gathering information from the internet to a Microsoft Excel file, then compiling relevant information to Microsoft Word and beautifying the file by combining text with imagery and creating a layout with the existing brand colors.
PS. At the time, there was very limited information to be found online about the brand and the website was under construction only showing the brand logo and the starry background.
SOCIAL MEDIA BRIEF
I created the Social Media Brief to communicated and make the social media posts in “uniform” throughout the team of whom will be posting content. Suggested layouts are also provided to give the poster ideas for the monthly content.
BRAND GUIDELINES
As the company develops, we play around with the brand colors and decide which best fits best to represent the brand. Proposed basic Brand Guidelines with 2 version, one in Gold and Grey and the other with Gold and Blue.
EMAIL DESIGN
The current design gave basic details but we felt that the transactional email could provide more information and can look and feel better in the eyes so I managed to create a design which includes the purchase details but also compliments the customer and gives them details of what to expect next. I also changed the look and feel of the design to a more luxurious, easy on the the eyes in addition to using the brand colors with the social media and customer service details which customers always find helpful.
WEB REDESIGN
The current design (screenshot unavailable) was out of date and did not explain the offer in one glance. This redesign gave all the information that educates the customer about what the business has to offer.
Note that this design was produced via Wix website creator – this was prior my education and skills of coding websites from scratch.
FURTHER CONTRIBUTIONS
Signed an established local designer named SOLIDA BRIDAL FASHION to be one of our designer partners
Learned and fixed Magento website errors such as non brand banner images to brand images and made sure the word “Rent” is on the landing page on the current website which was previously not featured but very crucial to be featured
Successfully changed the content of the social media pages into content that features our own product and original photos instead of using celebrity photos with dresses that we don’t have in store which was previously used.
Created contracts for partners such as individual vendors, designer vendors and influencers